Today

'Today' (also referred to as 'The Today Show'), is an American morning news and talk show airing weekday mornings on NBC. In pre-production, the proposed title was The Rise and Shine Revue. Debuting on January 14, 1952, it was the first of its genre, spawning similar morning news and entertainment television programs across the United States and around the world. The show is also the third-longest running American television series. Originally a two-hour program on weekdays, it expanded to Sundays (currently one hour) in 1987 and Saturdays (two hours) in 1992. The weekday broadcast expanded to three hours in 2000, and a fourth hour launched in 2007.Today's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America. Today rebounded, and is on a current streak of being the highest-rated morning news and talk show every week since December 11, 1995. more